The purpose of this business plan is for the development of a retail vitamin and supplement store while showcasing the expected financials and operations over the next three years. Lifestyle Nutrition centre is a Cape Town based retail store that will provide a diverse selection of vitamins and dietary supplements to customers in its targeted market.
The company was founded in 2014 by Justin Petersen. Business Concept (nature of activities) Lifestyle Nutrition Centre will offer an expansive line of nutrition and dietary supplements to the targeted market’s community. This expansive inventory will provide customers with their dietary needs for weight loss, body building, toning, and general health. In the future, the company may expand the inventory further to include fitness related items such as apparel, a juice and smoothie bar, serving fresh healthy meals daily and creating personalized eating and training plans.
Lifestyle Nutrition Centre will generate significant gross margins on all items sold through the company’s retail location. Dietary supplements, protein powders, creatine and thermogenic consumable goods are the primary products of the company. Lifestyle Nutrition Centre intends to supply specific products for men, women, kids, senior citizens, athletes and dietary needs.
Vision and mission statement
Lifestyle Nutrition Centre mission is to become the recognized leader in its targeted market for providing customers with the vitamins and supplements they need to live healthy lifestyles and ultimately create a one stop shop for all your dietary and nutritional needs.
The industry has experienced solid growth over the last ten years as more people are becoming concerned with their health and fitness. This growth corresponds to the increase in capital stock and general wealth of the public.
Studies have shown that as a person’s wealth increases their tendency towards a healthier lifestyle also increases. As such, the industry has grown at an average annual rate of 8% per year for each of the last five years. This trend is expected to continue, and then taper off as the market normalizes and the industry becomes consolidated.
Currently, this industry has a number of fragmented market agents that will most likely be rolled up as time progresses.